The Outcome:
When this feature launched the feedback was instant and glowing. Parents responded extremely positive to the changes and new features as it addressed many of the largest issues our customers had.
Along side this release I also created an alternative layout for tablets as well as a PC launcher and updater for our PC app.
This project was extremely well received by the company leadership, our partners, and most importantly our customers and showed leadership my ability to lead a massive project independently.
The Solution:
Through user research I discovered several pain points that were very important to parental users. Such as a request to implement a language toggle from English to Japanese.
I worked with our curriculum team to isolate important metrics to track and report such as vocabulary mastery, daily usage, and activity completions.
I also worked with our partners at Rakuten and our legal department when crafting our billing menus. cancellation path and TOS page.
ABCMouse English is an English learning application marketing to the Japanese audience through a partnership with Rakuten.
When it launched it had a minimal Settings menu and no ability for the parent to track their child's progress.
I was tasked with creating an expansive settings menu which included tracking student progress, account management, billing, and cancellation.
technologies